Personally, I don't really buy into this so-called influencer marketing. Then again, I just don't personally buy into social media. But the stats seem to say that this is the way to go. States, governments, media channels, even non profits... They're all losing public trust. People online feel these influencers matter and from a product/consumer perspective, that's all that matters I guess.

I regress a little but here is a starting point: cryptoinfluence.io

Some I actually know, but don't be fooled by the numbers, followers or reactions. Some of the higher ranking ones just shill. Some dabble in TA, but a tiny handful actually know what they're talking about. Strangely, or not, these don't tend to be popular.