Investors must also be aware of the roadmap that is "too good to be true" / too good for reality. For example: they promise 100% of their ICO will be the second Bitcoin and promise lots of prospects or high ROI (Return on Investment). Most companies that express sentences like this are usually fake companies like Bitconnect which can only give sweet promises and sell dreams, this is because the value of a company cannot be measured based on their expectations and is only a market that can determine whether a company has the right have this value. But the company could be "market make" or the term "frying" their own coin prices, but this is not often the case and it is very unhealthy to expect something "not necessarily" to happen.