One of the cornerstones of block-chain technology is accountability, which GO utilizes to ensure transparency across the GO platform. By discarding traditional pay-to-play arrangements, GO pledges to remain unbiased and not charge commissions for paid search placements or exclusive promotions. Instead, all displays and search results will be based on hotels’ performance, utilization of the GO platform, and customer review. On the GO platform, travelers will know they’re seeing the best hotels first, not those that have simply paid to be at the top of the search.