Whether travelling for work or pleasure, domestically or abroad, one of the biggest expenses to tackle is accommodation. Even when you’ve found the best deal available it can still often feel like you’ve overpaid, and for good reason; you probably have. With the rise in online bookings, hotel rates are being pushed up by Online Travel Agents (OTAs) such as Expedia and Price-line who can be charging hoteliers commission fees as high as 15–30%. With their margins reduced, hotels often have little choice but to increase their prices and/or cut costs elsewhere (both of which will be felt by their guests).GOeureka (GO) presents a better option. By connecting travellers with GO partner hotels, on an online booking platform that’s commission-free, GO ensures that accommodation is available at rates chosen by hoteliers, not necessitated by OTAs. With bookings made at the best value, travellers can then focus on what really matters; enjoying their stay.