If they want to attract carriers/suppliers they need to deploy a business plan for sure since they want to see plain numbers eventually
True, also a demo of how things will work out in the system of logistics. These basic things increases the value of the overall project in the view of investors. People tend to think more about planning than execution these days.
I think this all requires a certain amount of funding and time, the team is now busy with token-sale, the next step will be marketing and searching for partners.