Bitcoin was developed by satoshi and most people who uses blockchain knows it.
Not really everyone who uses it knows what blockchain really is. Some just bought it to ride the hype and they just have it, that's all.
However, shitcoins are trash, if the developers has a good motive and has a sincere heart and knowledgeable enough by making the coin/token be valuable as bitcoin then they can beat it.
But, their thinking is not to be the leading, just greediness overflowing.
To be honest, It's impossible for them to beat bitcoin even they have a good motive and sincere heart. You just can't flagged down a big ship with your small army of altcoins that's unsure if there are people willing to buy and use it.
So, to investors and those who wants to be an investor, be careful by choosing. Study short term and long term investment. It has a big difference.
IMO, its better for them to go long term and while holding, study.