All of the coins bring a great future for the investors if they will hold their coins for a longer time. There are some investors who invest in a project and when the coin is listed on any exchange then run to dump them on the market to get his own share of profit but they do not know that if they will not sell them all on the exchanges then very sooner they will get much more for their investment.
You are right if we will hold this coin then the value of this coin will rise faster. The other point is that this project has a high potential to rise the value of its coin. The community of the project shows that in the first year after the end of ICO the coin will be at a much higher value. So we have to keep patience after investing in this project.
Actually there will be a continuous use of this coin so there will be a continues flow of coins on the exchanges of this project. This is a process which rise the value of the coin as this attract the investors to the coin to invest in it. So we will see a continuous rise in the price of this coin because of that reason.