Exactly! The way people decide to interpret things is what actually counts the most and like audaciousbeing said, no publicity is bad publicity as most times even bad news can end up making something to even gain popularity in the long run and I totally agree with that.
In fact, having been in the entertainment world in itself, this is something I have seen a lot of celebrities do over time just to be able to gain recognition and such type of publicity can be used in any space, including the cryptocurrency space, but the effect most of the time for bad ones, may be a lot bad if care is not taken or if overdone.