I think the market is being manipulated. Traders "pump and drop" small coins, artificially inflating the price in the hope of quickly earning at the expense of other investors.
Due to these manipulators investors now do not put their money in bitcoin because they understand that they will never earn money from bitcoin. Some will definitely take an advantage of the time when the price goes up but most of the investors lose their money. Manipulators are a big problem for new investors and for overall bitcoin because the price is not growing.