Maybe I'm wrong but Muslims are very conservative people. The Muslim peoples will have always gold and real money in the first place. This project may interest Muslims, but it won't be easy.
the fact that they are aimed specifically at these people will give a chance that the project will wrap success
This is not a Muslim or Halal or Shariah product.
The are willing to accept money from:
pimps
prostitutes
porn actors
those currently behind bars in prison serving prison sentences
those that sell drugs/narcotics
those that manufacture, test and sell weapons
those that own publications online/print media cursing Muslims and those that have anti-Muslim agenda
those that own, transport or sells alcohol