Do you think Bitcoin needs some Rebranding?
Rebranding is the creation of a new look and feel for an established product or company. The usual goal of rebranding is to influence a customer's perception about a product or service or the company overall by revitalizing the brand and making it seem more modern and relevant to the customer's needs.
First off, the name is a bit confusing? - Most people see the name and associate it with some physical coin. The media is also not helping with this
perception, because with every article about Bitcoin, pictures are shown of physical Casascius bitcoins.
The other aspect of Bitcoin that can be rebranded is it's bad reputation that has been built up and shilled up ..over years.
Every company gets to a point where they need to re-think their original goals and future plans... Why not Bitcoin? We have come a long way
since 2009 and making small changes will help us to take this into a new future, without the baggage of the past.
What would the pro's and cons of this be, and also the impact?
Let's discuss
The reasons that you are giving for the necessity of rebranding bitcoin seems very weak to me, the name is not confusing, at least not to me and I have not met a single person that said to me that the name was confusing, second since you are talking about brands then you need to understand that if you were to change the name of bitcoin then we will need to have to start from zero all over again, businesses spend a lot of money in marketing to try to make people to recognize their brand and that is something that bitcoin has achieved already.Rebranding is the creation of a new look and feel for an established product or company. The usual goal of rebranding is to influence a customer's perception about a product or service or the company overall by revitalizing the brand and making it seem more modern and relevant to the customer's needs.
First off, the name is a bit confusing? - Most people see the name and associate it with some physical coin. The media is also not helping with this
perception, because with every article about Bitcoin, pictures are shown of physical Casascius bitcoins.
The other aspect of Bitcoin that can be rebranded is it's bad reputation that has been built up and shilled up ..over years.
Every company gets to a point where they need to re-think their original goals and future plans... Why not Bitcoin? We have come a long way
since 2009 and making small changes will help us to take this into a new future, without the baggage of the past.
What would the pro's and cons of this be, and also the impact?
Let's discuss
And finally it is true that the media has made an effort to spread bad news and create a bad reputation for bitcoin but I do not really think that is that important, when the time comes and people realize they need to use bitcoin in their everyday lives they are going to forget all about that.