think he feels that ether is the old term of "ether"

but according to the reddit

"It's not a price increase. It's a redenomination. We are renaming the ether the wookiedoo, we are saying it's 20000 wookiedoo for 1 BTC, and we are introducing a new unit called an "ether" where 1 ether = 10 wookiedoo. Everyone gets 10x less "ether", INCLUDING the premine."

ether is now called the wookiedoo...