Yep, chips this week, then start shipping within 7 days of receiving them.  The day they get the chips is not in their control, but the shipping is. 

That said, it is my hope they get stuff right and don't rush stuff out before it needs to go.  I certainly hope that things start shipping out next week, but of course I want it to be right.  There is a lot more lost time in shipping a product not ready to go out, than in taking the time to get it right before it ships in the first place.