GPU's are currently more profittable and cheaper. Fact. These aren't worth it yet unless your electric rate is something like 50 cents per kwh.
FIFY
If these are real, then GPU miners will need a new algorithm to hash by the end of this year.
Pfft. GPUs will have long paid themselves back by the end of the year. Hell, if it takes me 4 months to earn back our investments I would be shocked. And then after that, I can sell everything for 80% what I paid for it. You can't do that with this ASIC.