Personalized content — a trend with big impact


As data collection has become more sophisticated, content personalization has gotten easier in some ways and more complicated in others. Starting out as a buzzword, this marketing approach now determines the way companies communicate with its customers.

People actually demand personalized content

Attention has become a precious commodity in the digital age. Web users in the US spend about the same amount of time sleeping (an average of 7.8 hours per day) as they engage with digital content.

That’s one of many eye-opening findings in a new research report from Adobe, which surveyed over 1,000 consumers. The number of digital consumption hours is even higher for Millennials, who on average spend 9.6 hours per day consuming digital content.

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Read the Whitepaper here.