Yes that thing is experienced by a number of people. They launched their apps on enkronos and they got a huge community to their product because the enkronos project has a lot of people working on there and whenever a new app is launch they adopt that app and start working with that.
They know that in the future enkronos will be a bigger platform for the apps and if they will join from now then their apps will also be considered as the part of the enkronos community so they will also get a huge demand by the community of enkronos.