Early investment can help other people invest. They will see that the project tokens are buying and that means they are interesting to other people.
If the project has a nice idea it is not necessary to look at other investors. We are planning to attract people through our unique services.
So I explain to some people that for promising projects there is no need to make bonuses and discounts - so they will collect the required amount of investment during ICO.
Bonuses during the initial stages of ICO are important, because at this time you need to attract investors, because the first of them are very at risk of investing money in a project that is just starting to develop