If you start a business and ask the bank for $10m they will throw you out on the street. ICOs should set a much lower and realistic softcap, even $1m or $2m is enough for most of these projects in the ANN thread.
Do you think they really need millions of dollars for a team to develop a program and then market it afterwards?
I don't have a problem with an ICO asking for certain amount of money so long as it's justified. I mean these projects are being run like actual companies with overhead costs and other sundry expenses. What I have a problem is with is a complete scam asking for $30m only to disappear into thin air thereafter.