Manything can be considering in a good project, such as:
- their whitepaper, clear and detail whitepaper.
- their website, having profesional website.
- their vision and mission or roadmap, make sure they have short term target and long term target.
- their team, don't trust an inexperienced team. make sure their have well known reputation and capable doing their project.
- the coin use. If their is no function behind the coin, there really is no need for it. make sure many will be interested about their project later.
- their community, their support and everything behind the frontpage. how dev keep comunicated with their community and being transparent with them.
- their ability to enter in a good exchange list and when they will enter the exchange.
- etc