I think the lawsuits help more than anything... Brings attention to the coin and motivates people like myself to keep it alive. Seeing West attempt to the claim the rights to a coin currently portrayed as a gay fish is rather amusing. If you know anything about West, you understand his need to be a power monger. He believes he can walk all over other people and undoubtedly has a messiah complex. I lost respect for the guy a Looooong time ago.

http://trademarks.justia.com/search?cx=001017683474852908061%3Aoct7h3tcday&q=kanye

Check for yourself. None of his trademarks claim the rights to the name of a cryptocurrency and many of his filings have been abandoned. Only a few trademarks, directly related to topics he is known for (music/clothing/etc) are actually active.