I was thinking about Bitcoin marketing and how we can fast track global adoption of Bitcoin and it suddenly came up that we are currently targeting the wrong age group for this.
The different age groups tend to react differently to marketing based on several factors, namely :
1. Older people tend to resist change.
2. Younger people are risk takers and sometimes even a bit reckless.
3. Older people might be more indoctrinated by fiat based theories and habits.
4. Younger people has grown up with the fast paced internet and ever changing innovation of technologies.
5. Older people might have been exposed to several "scams" during their life time and might be a bit more cautious of new things.
6. Younger people might have a bit more time to experiment with new things.
I am only listing some of the factors that might influence certain age groups to react differently to exposure to Bitcoin marketing. What age group would you say, would be the ideal target market for Bitcoin marketing?
Its more about the type of people who will like to invest in something that is this much volatile in nature. The ideal is the people who have money,and who are always looking new place to invest.That being said,youngsters are always risky,and trying to be edgy and different so there will be the right target!