As I understand it, private ICO is currently underway. The idea is interesting, though not new. I will wait for the results to draw any conclusions.
At a minimum, start with mobile apps. As I understand, they are already available. I think this is the best way to evaluate the work of the team.
Mobile applications are still in development. They will be created after the ICO as I understand it. Now there is an idea, a team and plans.