In today's market, Booking.com is a huge name for online hotel booking Industry. Most importantly we all are aware that this is also an Online Travel Agent (OTA), which called a middle man or third party. So how does Booking.com make money? Or what percentage they charge from hoteliers and consumers as well.
Well, Booking .com actually makes money through charging hotels for selling their inventories. Booking .com is a giant OTA, and they have millions of travelers who visit their site to find a hotel to live in. And to help out those travelers, they come up with a list of available hotels. And when some one books a hotel by this site only then Booking .com makes profit.
They direct charge from hoteliers. they charge a commission fees, around 16% - 23%. And that hefty commission fees is their only source to make money with their agent-based business model. Hoteliers can easily avoid sharing their profit with OTAs like Booking. Com by using a new platform GOeureka. By using this platform the individual and hotels as well are saving a bug of money from OTAs. It wont just help them avoid those commission fees, but helps them to increase their brand awareness and reach out directly to their users.