Prices of LCS tokens mostly will be reflection of success and popularity of Local Coin Swap exchange. This is very exchange but the business model of this kind is very attractive but don't forget this platform still needs development and work on various features. When exchange get succeeded market's impact on its token price will be very little just like BNB has strong exchange on back of it.
Of course they need to keep on working on exchange and try to do better social marketing which will attract more people. I think with that and in some time the price of token will rise.
All types of projects require this to make the projects they make more interested and interested in being used by many people. Everyone is waiting for something new.