I might dissagree, most icos like you said, that started at january suffered a big loss, but thats because there was a massive dip in the whole market and as bitcoin crashed everything followed, and the newest coins didnt have the liquidity to not suffer a big loss as well
HODLING may get you to nowhere? HODLing strategy will help you to avoid losses and cuts because of the unstable market you will loss if you try to exchange your tokens right now, so better if you just wait and HODL your earnings until it pumps up. Don't worry that time will come sooner.