I like to think signature campaigns should be btc/eth paying since its forum related advertising, and social media should be for tokens or btc/eth.
If all managers used this philosophy then we wouldn't see as many bs ICOs popping up or we would see less signature campaigns as a part of them then. If companies/users see that they have to actually spend money to launch an ICO, then some of these scam teams might go away too.
Definitely this will make huge difference in the signature campaign and also will be really helpful for decrease the scam ICOs from the crypto community.But its sad that some members claiming that they were bounty managers and helping to scam the people for some pennies.They need to make change if we want to see the difference.