Of course this launch of testnet of Te-Food is big thing and will force people to buy those were still waiting for major release or update. Now after launch of testnet next step automatically comes beta on main net or release directly on mainet depend on the results from this testing. I have read the medium article where it was told a whole new chain has been developed for traceability for next steps.
They believe that one year down the road that blockchain and it's tech will be far superior, so they've partnered with projects like Tomo to look into a future proof solution after getting their own chain (food chain) up and running.