Re-branding you say? Bitcoin doesn't need no re-branding
Every financial system goes through its own fair share of criticism and negativity,even the USD has millions of its counterfeit currencies in circulation,it causes and brings about negative news..
There have been numerous hacks on our conventional financial systems(banks), it definitely brings about negative news from the media and users, but is there any talk about re-branding them..
Even as far back as World War II the nazis were able to forge counterfeiting USD and British pounds,thats so much for negativity isn't it, but this currencies happen to be number 1 and 2 respectively today..
It's just impossible to run a financial system,a medium of exchange,store of value ETC, Like the bitcoin and not expect fraudulent activities that will breed negativity, so why worry about bitcoins negative feedback,instead of doing that get into the system and start making profits of it.
Try to focus on the good things of it, its qualities, maybe it will help it to stabilize or something?
We do not really need bitcoin to be stable,if the bitcoin is rooted at a particular price how then can investors and traders make profits of the network