in one word pumpability.

i have given up on finding a good currency a while ago because i saw the real face of altcoins and i didn't like what i saw. so now i only get involved with altcoins realistically instead of naively and with false hopes.
this means a new coin is only a viable investment for me as long as it can be pumped more. in this case some altcoins that are new have experienced pumping teams behind them that will pump it effectively and big which means a huge profit in short term. of course you should also be careful not to get dumped on by the same pumping team because that is what comes next.