The channel discussion will focus on the vision of Atonomi, the progress of the project and anything relative to building the business.  We will not tolerate any FUD or speculative comments what so ever – we will have a zero-tolerance policy in any channel managed by the Company.  Members of the core management team will be visible and engaged in the discussion on occasion, you should not expect core team members to be in the channel all the time.  We expect that the continuous monitoring of the channel will be the role of the Atonomi Ambassadors.  The ambassadors will work directly with the Atonomi product, engineering and marketing teams to help guide the channel discussions.