When it comes to investing, there is always an inherent risk that the asset you are investing or business perhaps would not go well in the future which is a possibility of losing the value of your money or if it is another platform that you cannot get your money back then you will lose it all that's why those who can take the risk of investing in bitcoin would just accept that risk for the possibility that their investment would fold multiple times in the future seeing the history of bitcoin.
You are completely correct, but one of the biggest issues is that many people simply do not understand your point, they think that just because they are investing in the best cryptocurrency that they are going to make money no matter what, and while the possibilities are high of that at the same time if they are unable to hold their coins for as long as necessary in order to see a bull market then it is very unlikely that they're going to make money with bitcoin.