How do you plan to grow the user base once the product launches? Just word of mouth?
We already work for months on the marketing strategies. Doing only word of mouth wouldn't be very optimal. We are going to use several channels, influencers, media, etc.
I assume you will be using YouTube influencers? Have you approached any?
Yes we did. There are some very well known youtubers that we will collaborate with, especially in the asian market, where we want to reach mass adoption, but from countries like Russia & Turkey too.
I like this strategy actually. It seems like in the US, we're firmly planted on our social media for the time being. Other markets like the ones you name have a pretty good chance of adopting Kuende right off the bat.
Then once you're the big dog in these other markets, you can really pump advertising to corner the US market. Brilliant!