Hi PuryLock

Our Business Development and Marketing team has laid down a concrete marketing strategy to reach out to businesses and consumers:

Stage 1:Our focus during this stage is to be introduced and accepted by different organizations, institutions, businesses etc. through partnerships. We aim to onboard institutions, businesses etc.
on  our  platform  to  provide  services  via  our  platform  for  real  life  use  cases  using  one  or  more  of  the  features  available  in  our  ecosystem.  We  are  already  in  positive  talks  with  many  of  such  organizations and institutions and have been successful in getting them onboard as our partners.
 
Stage 2: This stage actually runs in parallel to Stage 1 and relates to onboarding consumers on our  ecosystem.  Our  Rewards  Program  for  referral  of  new  Users  in  particular  will  serve  as  a  key  to rapid consumer adoption of our platform because of the network effect based on which the program has been designed.

Stage  3:Educating  masses  about  our  eco  system  and  our  solution  using  PR  agencies.  During  this stage we will highlight the key features and present the value proposition of our solution to a
wider audience via advertisements, events, conferences, running campaigns and so on.

Stage 4:This stage starts once our platform has gained initial traction. Within this stage we will partner  with  public  and  government  organizations  for  offering  their  services  via  our  platform 
or  using  our  API’s.  This  will  in  turn  help  with  a  broader  adoption  of  the  solution  by  even  more  consumers  and  open  up  avenues  for  continued  growth  and  creation  of  value  for  our  platform. 
In  particular,  we  are  aiming  to  collaborate  with  government  agencies  and  provide  basic  government  services  on  our  platform  to  help  drive  the  mass  adoption  of  our  platform  at  a  rapid  pace