Most of the people want to earn profits from the ICO projects. Because it is easy and a lot of people made huge money by investing in ICOs, And a very few people want to help the project if they like a new idea! Those people are like whales, they have lots of money, that's why they give importance to projects not in making money! Personally, I want my investment will increase at least x2 from the ICOs
Since they offer bonuses that can get discount in purchasing it thru ICO. It's a good way of investment especially if were sure that the coins have potential for future growth.