So most of the time I pay more attention to the liquidity and heat of this token.
If the token has enough followers, there is a good chance it will make a profit from the project.
Honestly, in my current state, what I want from ICO is their advertisement bounty allocation for campaigns. I do really make a profit about it and also, If I save money, I am planning to study trading and become more productive about cryptocurrencies and its opportunities that awaits me.