I don't see a real pump because of this rumor. TRON is just moving like other coins. You can sell the news, but you maybe will have to buy it at a higher price if you want to rebuy TRON after.
I should remind you that the partnership that has created by tron and baidu is not yet confirmed and this will not give any impact to the price of tron. from that article that we know baidu has released its own blockchain WP and from there i can take an opinion if baidu will not use tron as the main platform. It looks like tron just help baidu to create its own blockchain.