Most ICO projects attract mostly two kinds of investors. The first kind is speculators who like the idea of the project and see its potential for success, so they plan on swing trading the token sometime after the ICO when it appreciates 50%, 100% or 150%. The second kind is investors with deep pockets who also see the potential of the project, but don’t like to wait around too long and plan on dumping their tokens the first chance they get and then moving on.
These kinds of investors aren’t long-term holders of the token. They don’t really have a practical use for it other than trading it on the exchanges, because they have no interest in using the token’s native platform when it launches. TANZO, however, attracts the third kind of investors — the actual crafters who literally can’t wait to sign up for the platform. We should know because we talk with these people every day in our social media channels. We are extremely thankful for their sincere desire to support this project.