Zoom in one year starting at the end of 2013 and compare it to end of 2017.
If you see the analogy you will know that the price is going sideways until 20xx?
But BTC is far away from mass adoption so the only question is when the third big bull run will be?
I think it will not be before 2019 or 2020 but if you are a pessimist you also can say that it never happens.
What will be the third wave of mass adoption? I think payment channels and banking service.
Also POS acceptance. But since all BTC Cards got banned early 2018, because VISA and Mastercard are the monopolies ruling world wide transactions, mass adoption stopped.
We need a decentralized Banking service and payment channels for more tx.
You are right that many people still do not know even the name of cryptocurrency and it will take long time to prevail in the world. We dont know about the coming situation of the market and nobody can say when will third bull run will start but the current situation of the overall crypto market is very miserable and in losing condition, especially the current year.