what happens if the brands are from country where it is not possible to pay in crypto currencies?
you won't have to pay directly with crypto currency, your crypto will be swapped with coupons or gift cards and pay for services or goods with it.
will be a new solution if a country prohibits using crypto currency to buy an item, and making crypto currency to a coupon is a good way,
but will this also be a conversation in a country?
I don't think there will be any issues with ZEEX and regulations with such strong retailers on the list.