The hard fork will come into effect by the October 31st. Theres no plan to issue new coin. If somebody will do it, basing on the old network, the new coin might be issued but there are no guarantees that any exchange will support it.
I also get why a fork might draw a lot of attention but whats it really going to matter if the product isnt finished and user friendly? Are there even real life cases of sia being used other than for speculation?