Blockchain Startup M2O To Tokenize Loyalty Programs

Loyalty programs are often known for lost points by ill-informed customers and financial liability due to unclaimed rewards for businesses. This is set to change as Korean blockchain venture M2O ushers in a new paradigm that will integrate all loyalty programs under a single umbrella. To bring this vision to fruition, M2O is launching its crowdsale to raise funds.

M2O is seeking to create an ecosystem that will unite existing bonus programs from different companies and build a global membership services platform on the blockchain. This way, customers can merge all their reward points from various loyalty schemes into a single wallet. What’s more, the project has started a technical cooperation with global IT services leader Oracle to ensure high security and transparency of services.

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