There are lots of same project here in crypto world, that is why it is good that the team will find ways to make different or unique to others. They should also think the goodness for everyone and make the project useful to all people. It is up to the team how they manage the project to make it successful. What best to do is support and give our trust to them.
A unique project can make a better opportunity to find more investors rather than zero because the unique thing will always convince people to get attracted.
Now investors became more careful in the choice of the project. Developers need to consider it and to provide some actions and special offers for purchase of tokens.