The goals are listed on the website (some more light-hearted than others!), but probably the most important long term goal is the following:

"Encourage and incentivize the development of DApps to run on the Ballzcoin network, with an emphasis on fun DApps, especially games. This will include providing resources to game developers to make it easier to incorporate Ballzcoin into the game code."

This is an area where I think there is real potential for growth, and I have some ideas on how to achieve this with Ballzcoin, which will be implemented in due course.