More than 90% of ICOs (still a wide margin) lack pure utility aside from trading values. Among freelancers, people may trade one crypto for another, but in a brick and mortar business scenario, crypto has little to no impact. For example if I walk into a store I could get the credit card and a few other payment options. Still, with the over abundance of crypto technologies and their native tokens, only a handful of stores have barcodes for bitcoin and a few other payment coin types.
I think we need more radical real world businesses tokenizing their products and using this 'tokenization' as a means to garner support for mainstream crypto adoption. Like rewarding people loyalties for using their products.
Does anyone else here share the same concerns, or do you know a coin that is owned by real businesses for such purposes?
Aside from trading, I personally use crypto to buy prepaid loads, paying bills, investments and I think I will soon try to use it to purchase goods and services here in my country as cryptocurrency is getting bigger and bigger. I juat hope that more and more merchants will be popping up in the near future as it is more convenient to transact with crypto than the usual fiat money most especially when dealing online.