I have great doubts about the possibility of implementing such a project. Rather, I do not understand why this should be beneficial for insurance companies.
This is much simpler, more stable and does not require the resources that are spent on organizing the activities of one small insurance company.
We are offered a convenient insurance, where we can choose only the options we are interested in without the superfluous things that insurance agents usually impose on us. But it is because of this that their profits are formed? What is the benefit of this service?
You think too local. This project uses a completely different approach to this issue. Yes you can not make profit on additional options, but you do not need to spend extra money on many other elements of the system.