I must say it is really a huge part for the success of an ICO project for a long run. An ICO project won't succeed in the first plce without the community or investors of it. Also, it won't have a long run price increase if it is not for the community behind the project. So to make it short, ICO projects will be nothing without the community of people behind it. In order to have a loyal community, project must be aiming for long term progress.