I think this might be because the cryptocurrency price at the exchange price is very cheap and this is the time to enter and can buy as much cryptocurrency as you can, many investors come in when the moment of price falls like this, be careful with the risk that you have when investing in cryptocurrency.
ETH is the leading Altcoin in the market and investors now investing in it because the price is low and you can buy more coins for less investment. The future is shining and some people even say that it may be comparable to bitcoin in the future. I dont think it will ever happen but it is a fact that ETH is growing again and investors will make good money from it.