I will add to the my previous comment that it is not necessary to immediately consider Binance
There are exchanges like Bittrex, which have recently added support for USD and are very loyal to altcoins. And the cost of listing is there, less than a million.
There are also OKEx, Huobi and others.
Certainly listing coins on top exchanges is very good both for the image of the coin and for investment attractiveness. But I think that the team does not have such an opportunity to pay a listing on Bittrex or other exchanges. These are simply unrealistic amounts. They did not carry out any fees in the form of presale or ICO.
These exchanges are very well raise the price of coins but this is due to the fact that these exchanges have become the standard, and not because of their some functions that others do not have. Exchanges from the top 10 are very advertised and the owners use it.