The Business model along with The Roadmap is very organized and specific, That's why people will learn about this project very easily from the whitepaper who would invest in this system.
But they have taken a very long-term project, I mean they will work until 2020 according to their planning. Though this type of planning will make a huge cost.
It doesn't make any negative impact on this platform, I think the cryptocurrency is going to perform for the future purpose and in being ready to dominate in the monetary world, That's why EQWITY has taken a good adaptable planning for the future purpose.