He doesn't care, he used the coin to get BTC.
But how?
pump/dump: build a lot of hype over a coin, get a bunch of folks to mine it: this increases its perceived value far above its actual value (pumping), then dump the coin on an exchange for all the BTC you can get.
afterward, leave the coin. you're left with BTC and a dead coin. many of these altcoins are pump/dump, even dogecoin, which appears to be a long-con. I will say dogecoin is still very valuable though.
Has the forking issue resolved already? I mined it for a week, half of the blocks got orphaned.
The new client (1.03) has been released on all platforms (windows, ubuntu, mac, osx). The network will be switched over the first week of february, this gives time for the folks to upgrade.
There are still orphans but this could be good: not as many people are mining the coin, so the difficulty is half what it was, which means you could possibly get more coins now than a few weeks from now.
Unlike giftcoin, TAG has a huge backing, and 2014 will see nice value increases.